The numbers first drew major notice when they appeared in a Fortune magazine story on July 25, 2005. These are, allegedly, the number of engineers produced in 2004 in China, India and the United States, respectively.
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Most zip in and out of our brains, but others somehow take root in the gray matter, then move about the culture as something that everyone just "knows." Among such recent attention-getting statistics are 600,000, 350,000 and 70,000. Americans consume vast quantities of statistics every day. People and organizations create statistics for a purpose -to call attention to a problem, or to argue for a policy change. The Gallup survey provides much-needed scope and depth of hard data documenting the Chinese consumer-giving policy makers and executives the tools to manage the opportunities and challenges in China. Finally, the average Chinese consumer is more interested in buying luxury and entertainment items than in purchasing basic household goods. What's more, with the average citizen making less than $1,800 per year, only the affluent have extra money to spend. it also showed that Chinese workers are not as engaged by their jobs as the world might think. Indeed, the survey found that most Chinese citizens are more interested in expressing their individuality than in getting rich. And the fourth is that there remains an endless hunger for household basics. The third is that the new prosperity in China allows consumers there to buy much of what they want. The second is that the Chinese workers now flooding the factories and offices of large cities are highly ambitious and actively engaged. The first is that the Chinese people, unmoored from collectivism, are now focused chiefly on working hard and getting rich. Specifically, the findings belie at least four commonly held notions.
The group found that many of the perceptions held by companies outside-and even inside-China are inaccurate. But are those views grounded in reality? To find out, the Gallup Organization undertook an ambitious ten-year, nationwide survey of Chinese consumers and employees. Western companies, in particular, have viewed the Middle Kingdom as a production powerhouse, a multinational marketer's dream come true, or an increasingly capable competitor in branded goods marketing. For the past three decades, the torrid pace of GDP growth in China has fascinated companies around the world.
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